Superbrands business to business 2010-2012

A Business Superbrand has established the finest reputation in its field and offers customers emotional and/or tangible advantages over competitors, which (consciously or sub-consciously) customers want, recognise and are confident about investing in. Business Superbrands are targeted at businesses and organisations (although not exclusively so). Business Superbrands must represent quality, reliability and distinction.

All Superbrands B2B 2010-2012 (PDF) Top 5 of 5 Industries B2B 2010-2012 ( PDF)

Top 5 of 5 industries

  • Service industry

    1. Google
    2. Grand Hotel
    3. Hitta.se
    4. SMHI
    5. Avis Biluthyrning

  • Pharmaceutical industry

    1. Astra Zeneca
    2. Cederroth
    3. Johnson & Johnson
    4. Mölnlycke Health Care
    5. Pfizer

  • Transport industry

    1. Brittish Airways
    2. Malmö Aviation
    3. Lufthansa
    4. SL
    5. SJ

  • Raw material industry

    1. Tetrapak
    2. Höganäs
    3. Beckers
    4. Statoil
    5. Sandvik

  • Automotive industry

    1. BMW
    2. Audi
    3. Mercedez-Benz
    4. SAAB
    5. Volvo Personbilar

    Superbrands b2b 2010-2012