SUPERBRANDS BUSINESS 2 CONSUMER 2009-2011
In comparison with competition, a Superbrand in the B2C offers a considerable emotional and/or rational advantage, a value added that the customer (consciously or non-consciously) wants, recognize and are willing to pay extra for.
Alla Superbrands B2C 2009-2011 (PDF)
Svenska varumŠrken (PDF)
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B2C 2009-2011
Superbrands divides brands into two segments; business-to-business and business-to-consumer. The segments are analyzed biannualy and this year the consumer brands are assessed.